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Posts tagged “Social Media

Pic of the Day: 10 Years of Social Media

Courtesy Mat Smith, Engadget


Pic of the Day: Social Engineering


Courtesy blog.veracode.com

View : http://blog.veracode.com/2013/03/hacking-the-mind-how-why-social-engineering-works/

Your Face and Comments may appear in Google Shared Endorsements without you knowing

Courtesy Casey Johnston, ArsTechnica

A sampling of what Google’s shared endorsements will look like.

If you always wanted to see your shining face next to Google ads, your wish will soon be granted. Today Google announced plans to roll out “shared endorsements,” which will augment its own advertisements with information from users who rated, reviewed, or gave a +1 to the service or location in question.

The move echoes Facebook’s “sponsored stories,” where the social network started turning users’ likes or check-ins into ads on its site, all without asking permission or even notifying them. A public outcry, class-action lawsuit, $20 million settlement, and limitations on the use of users’ content followed.

Google revealed its shared endorsements scheme in a change to its terms of service. The updates state that going forward, friends, family, “and others” may see a user’s Google profile name, photo, and any endorsement they’ve created for a company alongside ads for that company. For instance, if Jon Brodkin gave the new Nickelback album 5 stars and said in a review that the band is “the voice of our generation,” the next time someone searches for that album, Brodkin’s rating and praise could appear alongside a sponsored placement.

Google specifies that the privacy scope of the content you share will affect how it is used in an endorsement. If Brodkin shares that favorable Nickelback review to only his Google+ circle of Friends, only they will see it. If he shares it publicly, which is the default sharing setting on Google content, anyone will see it.

Users are opted in to Google’s new scheme by default. In the past, Google gave itself permission to use users’ +1s alongside advertisements unless the user specifically opted out. The new “shared endorsements” are an extension of that setting, wherein Google gives itself permission to take even more of a user’s content and place it alongside ads.

To opt out of being a shared endorsement, Google users must go to the “shared endorsement” settings page, which is currently not linked anywhere from either their Google+ account or privacy settings (the ads have yet to go into effect, so Google may be waiting to integrate the page until the feature is live). At the bottom of the page is a checkbox next to the phrase “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.”

If a user previously opted out of Google using their +1s in ads, this box will appear unchecked. For anyone else, it will be checked by default.

Enlarge / The opt-out checkbox, located here.

As the New York Times pointed out, Google would not specify whether advertisers will choose to have shared endorsements on their ads or not.

The handful of Google users’ reactions on Google’s profile on relevant posts range from neutral (because of the opt-out) to disappointed or indignant. “Very Facebookesque. Puts you off reviewing anything,” said Michael Sharp.

“Does the user get a cut of the ad value? ” said Matt Paonessa.

“For those disliking the idea of your reviews going (more) public, answer me, why else are you making reviews?” asked Petr Faitl.

Google is going about including its users in advertising in a slightly better way than Facebook did, making a semi-public announcement and providing a way to opt out. The real problem is that the majority of users simply don’t pay attention to these sorts of things.

Google is able to put changes to its services front and center if it chooses. It did so with the massive overhaul of its terms of service and privacy policy back in January 2012 by placing an alert both under the search box on its homepage and on search results pages. This shared endorsements change flies a bit further under the radar.

If you’re uncomfortable with the idea of your content being used in advertisements, even if it’s just certain types—no one has time to go back through their profile and groom out posts set to public that weren’t expected to be used in ads—there is a window of opportunity to avoid it altogether. Google has already opened the opt-out page and will not roll out shared endorsements until November 11.

Breaking Up is Hard to Do…in a digital world

Courtesy ScienceDaily

The era is long gone when a romantic breakup meant ripped-up photos and burned love letters. Today, digital photos and emails can be quickly deleted but the proliferation of social media has made forgetting a bigger chore.

What about the ubiquitous digital records of a once beloved that lurk on Facebook, tumblr, and flicker?

"People are keeping huge collections of digital possessions," says Steve Whittaker, a psychology professor at UC Santa Cruz who specializes in human-computer interaction. "There has been little exploration of the negative role of digital possessions when people want to forget aspects of their lives."

In a paper, "Design for Forgetting: Disposing of Digital Possessions after a Breakup," Whittaker and co-author Corina Sas, of Lancaster University, examine the challenges of digital possessions and their disposal after a romantic breakup. Sas worked on the research as a visiting professor at UCSC.

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Getting started with Twitter for Windows 8

The new Twitter app for Windows 8 has some familiar features as well as a few new ones that are specific to Windows 8. We’ll show you how to get started with the new app.

Twitter for Windows 8 in Windows Store

The new Twitter for Windows 8 app can be downloaded from the Windows Store.

(Credit: Screenshot by Ed Rhee/CNET)

Twitter released its first-ever Windows client yesterday for Windows 8. The client supports the usual array of Twitter features, but also includes a few that are unique to Windows 8. Here’s how to get started with Twitter for Windows 8:


Download and install the Windows 8 Twitter app from the Windows Store. The first time you launch the app, you’ll need to log in with your Twitter username and password to authorize the app. The second time you launch the app, you may be prompted to allow Twitter to run the in background. If you want show quick status notifications on the lock screen, you should allow it to run in the background. You can always go back to PC settings and change it later if you change your mind.

Using Twitter for Windows 8

After authorization, you’ll see the familiar timeline as well as the navigation tabs on the left side of the app: Home, Connect, Discover, and Me. In the upper right-hand corner, you’ll also notice the Compose and Search icons. If you’re already familiar with Twitter, using the app to compose, reply, retweet, and favorite should be pretty self-explanatory.

Twitter for Windows 8 main screen

Click to enlarge.

(Credit: Screenshot by Ed Rhee/CNET)

Photo grid: A unique feature of the Twitter app in Windows 8 is the photo grid in profiles. When viewing a Twitter user’s profile, you can swipe photos or scroll horizontally and see them all in a grid. When you select a photo, it will display in full-screen.

Twitter for Windows 8 photo grid

Click to enlarge.

(Credit: Screenshot by Ed Rhee/CNET)

Search and Share charms: Another distinct feature of the Windows 8 Twitter app is the Search and Share charms. From any app in Windows 8, you can search Twitter for hash tags or accounts using the Search charm. And with the Share charm, you can quickly share content from any app to Twitter. To access the Charms, just swipe in from the right edge of the screen or move the mouse to the lower right-hand corner. You can also use the keyboard shortcut, Win+Q for Search and Win+H for Share.

Twitter for Windows 8 share charm

Click to enlarge.

(Credit: Screenshot by Ed Rhee/CNET)

Snap view: One of the cooler features of Twitter for Windows 8 is the ability to snap the app to the side of the screen. This lets you view your timeline while using another app. To snap two apps side by side, bring in the second app from the left edge with your finger or the upper left-hand corner with your mouse. You can also use the keyboard shortcut, Win+. to toggle snapping the current app to the left, right, or back to full-screen.

Twitter for Windows 8 snap view

Click to enlarge.

(Credit: Screenshot by Ed Rhee/CNET)

Settings: If you want to change notifications, log out of the Twitter app, clear search history, or modify display settings, swipe in from the right edge then go to Settings > Options, or use the keyboard shortcut, Win+I and select Options. From Settings, you can also choose Permissions to change privacy settings, toggle notifications, and to allow or disallow the app to run in the background.

That’s it. The Twitter app for Windows 8 is great for Windows 8 tablet and hybrid users, but desktop users might be able to benefit from it as well. When used with StarDock’s ModernMix, it’ll run in its own window, making it function like a desktop client.